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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<Case Study>CASE STUDY: MONSTER.COM

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Related topics:

Business Models

Business Models

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About Monster

Monster Worldwide, Inc., parent company of Monster.com, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, Asia and Latin America, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. [Source: Monster]

Things to read:

Questions to consider:

  • What is the Monster business model(s)?
  • How does Monster change the employment market?

INTELLECTUAL PROPERTY

Selected trademark applications and registrations:

  • MONSTER ®
  • MONSTER.COM ®
  • THERE'S A BETTER JOB OUT THERE ®
  • NEVER SETTLE
  • Search real-time for U.S. trademarks.

Selected patents:

  • 5,832,497 -- Electronic automated information exchange and management system.
  • Search real-time for new U.S. patents granted to Monster Worldwide.
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© 2009 Michael Rappa

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