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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<Case Study>CASE STUDY: ITUNES STORE

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About iTunes

The iTunes Store from Apple is the world’s most popular online music, TV and movie store. The iTunes Store features the world’s largest catalog with over six million songs, 550 television shows and over 500 movies and has sold over three billion songs, 100 million TV shows and over two million movies. [Source: Apple Computer, Inc., October 2007]

Things to read:

Questions to consider:

  • How does the iTunes business model work? How is it different from traditional models for the music industry?
  • How does the iTunes model compare with other Internet music services, such as Listen.com?
  • Can the iTunes model survive in an environment where illegal music downloading runs rampant?

INTELLECTUAL PROPERTY

Selected trademark applications and registrations:

Selected patents:

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Hear the podcast:

A podcast with Professor Michael Rappa

Audio | Transcript

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In the news:

Apple Computer
Newsroom

Latest news from
Google

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On the airwaves:

__/ 11-20-2007 \__
Ed Burns Makes First
Straight-to-iTunes Movie

__/ 09-25-2007 \__
Amazon to Enter Music
Download Business

Laura Sydell

__/ 02-07-2007 \__
Steve Jobs Wades into
Digital Music Debate

__/ 01-12-2007 \__
How iMet My Neighbor
on iTunes

David Kestenbaum

__/ 03-16-2005 \__
Music's Future, Online
and Digital

Neal Conan
Chris Anderson
Matthew Perpetua
Tim Quirk

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Case Studies

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© 2009 Michael Rappa

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