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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<Case Study>CASE STUDY: DELL COMPUTER

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About Dell Computer

Dell Computer is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past year totaled $57 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. [Source: Dell Computer Corporation, April 2007]

Things to read:

Questions to consider:

  • What is the "direct business model"?
  • What are the strengths and limitations of the direct model?
  • What new business opportunities does the direct model afford Dell, which would not otherwise be possible?

INTELLECTUAL PROPERTY

Selected trademark applications and registrations:

  • DELL ®
  • THE POWER OF TWO
  • CONNECTDIRECT
  • Search real-time for U.S. trademarks.

Selected patents:

  • 6,321,262 -- System and method for identification and streamlined access to online services.
  • 6,167,383 -- Method and apparatus for providing customer configured machines at an internet site.
  • 6,038,597 -- Method and apparatus for providing and accessing data at an internet site.
  • 5,894,571 -- Process for configuring software in a build-to-order computer system.
  • Search real-time for new U.S. patents granted to Dell on its patent web site.

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In the news:

Dell Computer Newsroom

Latest news from
Google

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On the airwaves:

__/ 02-01-2007 \__
Michael Dell's Return
Alex Chadwick

__/ 07-04-2006 \__
Dell Computer Struggles
to Maintain Quality,
Stock Price

Larry Schooler

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Case Studies

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© 2009 Michael Rappa

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