ABOUT THE COURSE
Welcome to Managing the Digital Enterprise, an educational site created by Michael Rappa that surveys the many opportunities and challenges managers face in an increasingly digital world.
With the widespread diffusion of desktop computers, the Internet, and the World Wide Web over the past decade, more and more of what a modern enterprise does each day involves the movement of electronic bits of information. Bits of customer information, bits of employee information, bits of product information, and indeed, when the product is information (music, video, still imagery, news, literature, etc.), bits of the product itself.
From this vantage point, the modern enterprise is becoming ever more "digital" in terms of what it is and what it does. This course addresses the digital aspect of the enterprise and covers topics such as:
Structure of the Site
The site is divided into fifteen discussion topics, or "modules". The topics cover a wide range of subjects of concern to managers of the digital enterprise in the following sequence:
Each module has the same basic structure. There is a description of the topic that highlights the issues at hand. In addition, each module has several sub-sections with links to a variety of educational resources. The modules are updated continuously throughout the year, with new resources added and out-dated materials removed. The sub-sections of each mudule are as follows:
Things to read: Selected readings that provide a basic understanding of the course topics and case studies.
Case studies: Case studies examine particular companies or organizations that exemplify the digital enterprise.
Things to watch: Video-taped talks by scholars, industry experts, and business leaders.
Hungry minds: Further readings for students who have mastered the basics and wish to further their knowledge.
In the news: Noteworthy items in the news that highlight the discussion topic.
On the airwaves: Public radio broadcasts (such as NPR) that highlight an aspect of the discussion topic.
Places to visit: Resources that you should know about.